Bangalore: Worldwide customer relationship management (CRM) software totalled $20.4 billion in 2013, up 13.7 percent from $18 billion in 2012, according to Gartner, Inc. in its report “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2013.” “High levels of end-user investment in digital marketing and customer experience initiatives were the primary growth drivers of the …
[via Kerala IT News]
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