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Digital Holiday Shopping Trends

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TechnoparkToday.com> Of 4,000 U.S. and U.K. shoppers surveyed in 2012, 52 percent felt that stores set higher prices in the store than they did online, according to Accenture. Nearly three-quarters of consumers ages 20 to 40 reported using their smartphones to check prices, and most of these consumers left the store empty-handed. As stores compete …

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