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US PetSmart selects Cognizant to gain deeper customer insight

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Mumbai: Cognizant today announced that it has been selected by PetSmart, Inc., the largest specialty pet retailer in North America, to help it gain deeper customer insight and provide an improved omni-channel brand and shopping experience across its brick and mortar, online and mobile sales channels. PetSmart’s Customer Data Foundation (CDF) initiative will utilize master

[via Kerala IT News]

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